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When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …
Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …
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Why message testing is important for your business
Modified: by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
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The best UserTesting alternatives
Modified: by Laura Ojeda MelchorWhen UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …
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Video: Split test your Amazon main image to improve your click-through rate
by Janet Rausa FullerThe problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …
If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …
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What is a website feedback tool and why do you need one?
Modified: by Cate Flahardy GuarneryThere’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …
Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …
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Amazon FBA aggregators: Strategies, success stories, and a who’s who
Modified: by Matt EllisFulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …
How one tiny detail tilted this book cover poll in favor of the winner
Modified: by Laura Ojeda MelchorWhen it comes to book cover design, it might seem like only the major details matter. But as one author discovered in this PickFu poll, the most minute details can …