PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will …

Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different …