E-commerce
Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
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- Mobile apps ·
What response bias is and why it matters
Modified: by Cate Flahardy GuarneryDo we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …
Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …
Your guide to DIY market research
Modified: by Laura Ojeda MelchorWith all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …
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Video: Why you should test ad campaign creative before you launch
Modified: by Janet Rausa FullerYou’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …
Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …
The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …
Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …
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- E-commerce ·
7 things sellers should do to make the most of Lunar New Year
by Janet Rausa FullerFriday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and …
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- E-commerce ·
- Sales ·
Big Cartel vs. Shopify: Which is better for you?
Modified: by Matt EllisFor small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify. Big Cartel and Shopify have a lot in …
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PickFu and Goldstein Patent Law: Validate product ideas before you launch
Modified: by Vanessa BurrisOn this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs …