If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should …

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, …

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging and labeling helps to convince potential consumers to make …

Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and …

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing. If you’re launching a new product, you’re likely going to need financing to cover the …

The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go …

A good tagline is a lot like a good logo. It’s unique and catchy, helping your brand stand out from the crowd.  But taglines can travel further than logos can. …

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around …

Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, …