Business
Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.
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Your guide to Kickstarter advertising and marketing
by Laura Ojeda MelchorThere’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …
- Business ·
- E-commerce ·
- Video ·
Video: How to use the PickFu Poll Builder for Amazon split testing
by Janet Rausa FullerAs part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …
- Business ·
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- PickFu news ·
Introducing: PickFu in Chinese and Russian, chatting on WeChat, and three new faces
Modified: by Janet Rausa FullerWhat — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …
Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …
- #WhichOneWon ·
- Business ·
- Featured poll ·
- Marketing ·
You chose the font for your website — is it bold enough?
by Laura Ojeda MelchorHave you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …
Creative professions require a different skill set than, say, managing a business, so when a business owner inevitably needs creative work done, it can get complicated. Logo design, web design, …
- #WhichOneWon ·
- Business ·
- E-commerce ·
- Featured poll ·
- Marketing ·
The results of this logo split test aren’t so straightforward
by Laura Ojeda MelchorWhat do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …
- Business ·
- Customer stories ·
- Ideation ·
How B-school students use PickFu to spark innovation (and earn their MBAs)
Modified: by Janet Rausa FullerLooking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
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- Guides and how-tos ·
- Research ·
Why message testing is important for your business
Modified: by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …