If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …