There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …

Have you ever worked with a really smart and helpful consumer research consultant? If you’ve chatted to our customer success team, you know they’re great at answering questions, helping you …

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Market research is the fuel for your business growth. Making decisions without consumer feedback is a recipe for disaster.  Surveys, polls, and user testing are all effective market research techniques …

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Unmet needs are complicated in any relationship, but they’re especially bad when it comes between you and your customers. Identifying your customers’ needs doesn’t have to feel like black magic. …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …