Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …

We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days.  It’s easy …

If you’re creating AI-generated images for your marketing or creative assets (or just for fun), you’ve likely come across both Midjourney and DALL-E 3. But which one is better for …

Artificial intelligence (AI) is more powerful and more integrated into our lives by the day. Modern AI can do everything from monitoring your bank account to making sure your transactions …

Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak.  Google …

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Doing product research before you launch a new product on Amazon or other marketplaces can help you optimize your listings and identify product opportunities with high sales potential. However, many …

When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels.  First, you must follow the Food and Drug Administration (FDA) …

One key factor decides if your mobile app is a flop or a hit: market research. However, many entrepreneurs and app developers find mobile app market research expensive, complex, and …

Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your …

One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever.  Deeply understanding …