Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line: “We made the buttons on the screen look so good …

It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time …

At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop …

Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a …

Some might say that writing is its own reward. But once you’ve put your book up for sale, sales can be an even better reward. Many users turn to PickFu …

As Americans, we often scratch our heads at the legions of international soccer fans who can live with a tie. A score like 2-2 (or even worse, a 0-0 draw) …

Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …

Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …

It’s one of the most common questions we hear from PickFu users: How do I test more than two options? There’s two main approaches to doing just that, but before …