For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …

Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …

Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

Attention spans are not what they used to be.  As we crave more convenience and quick fixes, audiobooks will continue to increase in popularity. If you’re an author, this is …

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo …

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or …

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …