Guides and how-tos
Dig in and uncover expert tips and the aha insights you didn’t realize you needed.
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Which website design is the most visually appealing for this supplement product?
Modified: by Matt EllisIt takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
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Your guide to Kickstarter advertising and marketing
by Laura Ojeda MelchorThere’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …
- E-commerce ·
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The best Amazon PPC tools to optimize your advertising on Amazon
Modified: by Dave ConsolazioAmazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …
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Choosing a label to match the mood of a hemp gummy supplement
Modified: by Matt EllisAs much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …
Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …
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Meet Daniela Bolzmann: Amazon brand strategist has tips on how to get more clicks
Modified: by Janet Rausa FullerIt’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …
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You chose the font for your website — is it bold enough?
by Laura Ojeda MelchorHave you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …
Creative professions require a different skill set than, say, managing a business, so when a business owner inevitably needs creative work done, it can get complicated. Logo design, web design, …
The COVID-19 pandemic changed the mobile app landscape. Some apps, like COVID-19 trackers and food delivery apps, thrived. Some stayed steady. Others struggled to survive and need help bouncing back. …