Marketing
Make your brand stand out by testing your marketing assets and honing your messaging with PickFu.
For this marketing director, checking out the competition is all in a day’s work
by Janet Rausa FullerThis is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …
eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura Ojeda MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …
- Business ·
- E-commerce ·
- Marketing ·
What you can learn from the biggest branding mistakes
Modified: by Laura Ojeda MelchorAs an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Sales ·
Selling on Etsy: What you need to know
Modified: by Laura Ojeda MelchorEtsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …
- Business ·
- E-commerce ·
- Marketing ·
- Mobile apps ·
- Research ·
Top logo mistakes and how to avoid them
Modified: by Laura Ojeda MelchorIf you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …
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- E-commerce ·
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- Marketing ·
Which website design is the most visually appealing for this supplement product?
Modified: by Matt EllisIt takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
- Business ·
- E-commerce ·
- Gaming ·
- Guides and how-tos ·
- Marketing ·
- Publishing ·
Your guide to Kickstarter advertising and marketing
by Laura Ojeda MelchorThere’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …