Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …

Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …

A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …

It’s tough to create content that stands out. The Internet has been around since the 1980s, and in the decades since, we’ve worn out every topic and type of content …

Leveraging customer feedback the right way can skyrocket your business’, website’s, or app’s performance. But it isn’t enough to skim customer reviews on product pages and social media or send …

The search for better, more efficient content marketing through search engine optimization (SEO) is a never-ending battle. Having a strong mix of original, useful content is a key component of …

Whether you’re a freelancer pitching new clients, a consultant expanding into new markets, or an influencer looking to score big brand deals, your personal brand matters. It’s the happy face …

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Few things impact your company’s branding like your logo. Get it right, and you’ll have a tool that boosts brand recognition and gives you a competitive edge. Case in point: …

Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure …