Guides and how-tos
Dig in and uncover expert tips and the aha insights you didn’t realize you needed.
Amazon infographics: guide to building infographics that help you convert
Modified: by Laura Ojeda MelchorIt’s never been easier to create infographics. With tools like Canva and Infogram, the graphic design part is a snap. And having infographics on your Amazon product listings can deliver …
- E-commerce ·
- Ideation ·
Amazon CTR: how to optimize your listing clickthrough rates
Modified: by Laura Ojeda MelchorYour Amazon click-through rate (CTR) is a crucial performance metric when you’re an Amazon seller. It reflects the ratio of people who see your product listing – also known as …
- E-commerce ·
- Research ·
Amazon PPC optimization: how to get more ROI from your Amazon ads
Modified: by Deb DuttaRunning Amazon ads can feel like burning a hole in your pocket if you’re not getting the returns you expect. One of the biggest challenges is high advertising costs that …
- Ideation ·
- Mobile apps ·
- Research ·
Guide to testing a product before launch (with examples)
Modified: by Laura Ojeda MelchorNot a day goes by that we don’t mourn the loss of the epic mobile streaming app known as Quibi, short for “quick bites.” Just kidding. We were today years …
- E-commerce ·
- Marketing ·
- Research ·
Test marketing: what is it, and how can you do it like a pro?
Modified: by Deb DuttaProduct launches shouldn’t feel like a roll of the dice, leaving you with uncertain outcomes. When you’ve put countless hours and resources into development, production, and branding – you should …
Do you like getting things right the first try? If so, you’ll want to test your product concepts with real people before their official launch. Concept testing in new product …
An Amazon image stack isn’t just a collection of photos – it’s a powerful marketing tool that can define your success as an Amazon seller. One study uncovered that 90% …
- E-commerce ·
- Marketing ·
- Sales ·
Guide to your Amazon global expansion strategy
Modified: by Jacob BlackAmazon is the world’s most popular e-commerce marketplace with over 2 billion visits per month on average. And while it’s true that 80% of the platform’s 310 million active customers …
Having trouble finding survey participants? You’re not alone. The average response rate for online surveys is 44.1%, and simply reaching out to more people doesn’t improve this number. To add …
So you’ve created the perfect survey. You’ve done your planning, set goals, defined your target audience, carefully written the questions, and planned how to implement the feedback when it’s complete. …