Matt Ellis

Matt Ellis (he/him) is a freelance content writer specializing in design and e-commerce. For over a decade he's been sharing his industry knowledge through e-books, website copy, and blog articles.

Do you like getting things right the first try? If so, you’ll want to test your product concepts with real people before their official launch. Concept testing in new product …

Fulfillment by Amazon (FBA) revolutionized e-commerce when it was in its prime – but is Amazon FBA worth it today? In 2024, there are plenty of other options for new …

Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …

Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …

Have you ever played darts? How about blindfolded without knowing where the board is? That’s basically what launching a new startup without adequate market research is like — you’re just …

The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …

Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak.  Google …

Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …

In e-commerce, relying on your sales instincts and trusting your gut can only get you so far. At the end of the day, you’re just guessing what products are going …

eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …