Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Few things are as difficult — or as important — as choosing the title for a book. If you’re writing crime fiction or a mystery, your book title should intrigue …

Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …

Have you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …

It’s wild how one or two details in a book cover can make a big difference in how people respond to it. That’s what one PickFu user discovered after testing …

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

The COVID-19 pandemic changed the mobile app landscape. Some apps, like COVID-19 trackers and food delivery apps, thrived. Some stayed steady. Others struggled to survive and need help bouncing back. …

The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …