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Have you ever picked a box of tea because you loved the packaging design – not just the flavor?  We have. Some tea packaging designs are so eye-catching that we’re …

Bringing a new product to market is a huge risk.  Every year, millions of entrepreneurs spend time, money, and energy creating products that flop. A 2021 Harvard Business Review study …

Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …

We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days.  It’s easy …

When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels.  First, you must follow the Food and Drug Administration (FDA) …

The best way to make a profit selling on Amazon Marketplace is to let Amazon handle your product fulfillment for you. That’s what Amazon FBA is for. But maybe you’ve …

If you want to figure out how to find the best products to sell on Amazon, you’re not alone. Every day, people dream of starting an Amazon FBA empire so …

There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …

When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …