Laura Ojeda Melchor

Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.

Even authors who write about how to make decisions more effectively need assistance when making a decision about their book title ideas. One such author took the question to PickFu …

It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction …

When a customer wants to buy something online, the first thing they usually do is search for it on Amazon. But even if hundreds or thousands of products appear in …

A good tagline is a lot like a good logo. It’s unique and catchy, helping your brand stand out from the crowd.  But taglines can travel further than logos can. …

Updated and rewritten by Laura Melchor Picking the right keywords for Amazon is almost as important as selling a top-quality product in the first place. You’re competing with millions and …

Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book. …

The best memoirs aren’t vague self-help style books—they’re pieces of literature that take the reader into the memoirist’s unique experience. Memoir titles should reflect that unique experience. One author created …

An Amazon A/B testing tool helps e-sellers figure out exactly what element in their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of …

On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an …

You might think you remember what it’s like to be a kid, but when it comes to creating a book cover that appeals to children, you probably shouldn’t depend on …