We all think we know what our target market wants, right? Our product is something we would buy, after all. Obviously, everyone else will too. But isn’t that how it …

Imagine if Gucci suddenly dropped the price of its handbags. Instead of charging $35,000 for this crocodile handbag… …what if it suddenly went on sale for $75?

Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right. One author recently …

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside? While it’s tempting to think that you can slap bright colors and …

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society. But let’s admit it: …

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing. If you want to build a successful Amazon brand, it’s important to …

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you. (It’s …

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you …