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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different …

It’s one of the most common questions we hear from PickFu users: How do I test more than two options? There’s two main approaches to doing just that, but before …

May old acquaintance be forgot. It’s that time of year when we resolve to better ourselves. Whether it’s to lose weight, quit smoking, or floss more, New Year’s resolutions tend …

If you’re like me, you saw Star Wars: The Force Awakens this weekend. As I watched actor Adam Driver inhabit the character of Kylo Ren, I couldn’t help but giggle …

What does the future look like? Is it a bleak dystopian hellhole? Or is it a time full of promise and possibility? One PickFu user wanted to know, so he …

99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, …

PickFu is a great way to discover pain points. With holiday travel season upon us, one PickFu pollster wanted to know what users’ biggest frustration was when it came to …

PickFu vs. Twitter polling

Last week, Twitter announced it was rolling out a feature that enabled users to create polls. Polling isn’t totally new on Twitter; brands sometimes would tally retweets, favorites, or hashtag …

Today, the New York Times Magazine asked its readers the following question: We asked @nytmag readers: If you could go back and kill Hitler as a baby, would you do …

“What the hell’s wrong with my cover?” Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient. But Williams, …