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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …

What are the biggest and most common mistakes that new self-publishers should avoid? We reached out to three successful authorpreneurs to get advice. Writing might be the “easy” part “The …

What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …

When it comes to e-commerce, anything that moves the needle up is a welcome change. I spoke with leaders from successful e-commerce sites to discuss site features that increased sales. …

Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …

Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will …

I’ve written before about how a simple photo swap can dramatically increase sales. But how do you accomplish that gorgeous product photography? Should you hire a professional, or can you …

Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, …

A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend. So when it’s time …

“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …