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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

Ever wonder what shoppers are actually looking at when browsing Amazon listings? Do lifestyle images matter more than infographics? What about pure product photos? Watch as Daniela breaks down a …

While the coronavirus has upended daily life for everyone, PickFu has always been a fully remote company. We hire and operate around the globe, relying on video meetings and online …

Join PickFu in a live discussion about ranked-choice voting. This virtual town hall will take place on Facebook Live and YouTube Live on Wednesday, March 25, 2020, beginning at 11 …

Third Thursdays

UPDATED: June 2021 Our Third Thursday live chat series is, well, no longer live. The good news? You still have access to the insider knowledge shared during those sessions by …

Since Amazon customers can’t experience your product in person, they rely on listing photos. That’s why following Amazon image requirements is crucial to making the sale. Your main listing photo …

Depending on whom you ask, February 14 is either a day to celebrate the best of human relationships or a cynical marketing ploy. Regardless of which side you take, love …

Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies. Just like any venture, your e-commerce business needs to outline its policies from the …

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing. If you’re launching a new product, you’re likely going to need financing to cover the …

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing. Amazon gets more competitive every year, which means Amazon sellers need a big edge over the …

An overnight sales boom. The rise from 0 units per day to 200. The potential to increase revenue by over a million dollars. Most businesses dream about these results. But …