What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …
- Business ·
- Customer stories ·
- Ideation ·
How B-school students use PickFu to spark innovation (and earn their MBAs)
Modified: by Janet Rausa FullerLooking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …
- E-commerce ·
- Sales ·
- Video ·
Video: Split test your Amazon main image to improve your click-through rate
by Janet Rausa FullerThe problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …
There are some dishes only Mom can make. Sure, other people can cook them. You can too, and maybe you’ve tried. But somehow, your mom’s version has always been superior. …
The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …
- E-commerce ·
- Marketing ·
- Video ·
Video: How a pair of split tests led to a stunning Amazon main image
Modified: by Janet Rausa FullerThe project: the launch of Lost Walls Project jigsaw puzzles. When choosing the main image for your Amazon listing, split test your options, then test them again. This video, the …
- E-commerce ·
- Guides and how-tos ·
- Marketing ·
- Video ·
Video: How to pick product packaging that sells for a unique jigsaw puzzle
Modified: by Janet Rausa FullerThe project: the launch of Lost Walls Project jigsaw puzzles. You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. …
A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation. Snippets of some of these attacks have …
How Mojiworks created a recipe for content success with Ready Chef Go!
Modified: by Janet Rausa FullerThere’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …
Our pets are living their best lives. Pet owners in the U.S. spend nearly $100 billion annually on their furry friends. That’s a lot of kibble and chew toys, not …