Jacob Black

Jacob has been writing about products and services in everything from automotive to IT and insurance for a decade. He used to be Australian but fixed that by moving to Canada.

With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold …

As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

The most successful businesses focus on their customers – this has always been true, but even more so in recent years. Customer-centric businesses draw more new customers, retain existing customers …