This is more intriguing.

I like that it sounds more dramatic.

It's more simple and you can immediately understand the meaning.

A little more visual but neither are great.

very provocative

OPTION A MAKES MORE SENSE AND IS EASY TO REMEMBER.

Option A gives you a much greater sense of urgency and a need to act as quickly as possible.

Option A sounds more critical

A catches my attention immediately.

I presume that I would be reading this book as a business owner; and as such, I would want the straight truth given to me from the start to hook me and keep me interested.

It is much more direct

I like A because it has a certain shock quality that the other one doesn't have. I think that the shock of the statement would make someone want to read more.

A was easy to understand, I had to read B a few times.

This one is more eye catching, plain and simple.

I think option a better conveys the idea.

It gets the reader to want to find out more.

Sounds better, more professional. More to the point.

Choice B requires much more thinking to comprehend the topic

I would want to know more about how to fix this.

Definitely relates to my business. Not sure if A does.

I don't feel like this one attacks me at much as the other one.

B is less dramatic and more realistic and to the point.

It's a more positive spin and intrigues me.

B is more hopeful, more positive, more inquisitive. A is too defeatist.

I prefer Option B as the more positive way to relay the message

B sounds a little more informative and not like a click bait article

It tells me what I can expect.

A is just a cliche platitude, B is an actual question that may have an interesting answer.

It asks a question so I feel obligated to interact.

I like B because it is more detailed

Option B is more positive and makes me curious if it is possible to spend less and make more. Option A is very negative and makes me feel discouraged.

It descibes the problem and what the solution is in simple form, it makes me want to read more

I strongly prefer choice B because it gives hope of spending less money in order to make more money. Choice A is discouraging.

more appealing blurb

Option "A" just uses a blanket statement and seems to categorize everyone the same way, without really knowing anything about the organization. Option "B" actually asks the question and lets you think about it.

B sounds intriguing.

Gives a solution to the problem.

I like how specific this is. Option A doesn't sound as serious as Option B. I think B gives greater detail as to what you'll be reading more about in the book.

It opens it up for more information to be discovered and I want to learn more about it.

The other seems more judgmental/demanding and thus negative. But, this one asks a question and makes me wonder.

Leading question that pulls people in

Because I would like to know the answer and the solution. It makes you think.

It's more straightforward and clear

This addresses a potential problem that a sales person hasn't considered, but the other option makes the sales person sound like an idiot.

A makes me feel combative and defensive.

It makes me want to read more; the other comes off as annoying

B sounds less dire and more helpful.

This is better,the other option is totally negative.

The cliche in choice A deters me and I really want to avoid that book. Choice B is more descriptive and thus inviting of what the book contains.

The blurb sounds more intriguing. Provokes interest.