Published on January 25, 2012
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Which story board communicates the message from an online marketing company that you would be most interested in?

http://imageshack.us/photo/my-images/607/emstoryboard1.jpg/ http://imageshack.us/photo/my-images/96/emstoryboard2.jpg/

Survey says: B! (63 of 100 answers)

A: 37 votes - 37% B: 63 votes - 63%
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Comments Comments
A1. I like option A best.
A2. It is more modern.
A3. B is just a couple icons. A actually takes time to read - so it captures my attention more.
A4. It's simple, fewer blocks have less clutter, is larger and catches the eye, saves me time having to look at it.
A5. bigger, clearer, cleaner.
A6. This image looks better.
A7. It is direct and to the point.
A8. Option B looks a lot better to me. Bigger rectangles, better looking, concise, and clear.
A9. This one looks better than B and looks more of what I would use
A10. the look is more enticing to me
A11. A is more intuitive
A12. This is much more captivating.
A13. Words are easier to understand than pictures.
A14. More eye grabbing.
A15. nicer
A16. I think option A is the story boad that best communicates this.
A17. more personal
A18. A because it's more organized and very eye catching.
A19. I really lie the colors better.
A20. Option "A" has less advertisment. It would allow me to focus more on the subject of the company rather than the extra advertisement.
A21. The story board is easier to read
A22. More to the point
A23. It sounds very direct and nice to be just where your customers are.
A24. A has large and clear icons.
A25. Simple easy and short and to the point.
A26. Like the larger simpler to read 3 button design
A27. the concept of the story board is more colorful. It grabs my attention more than option B.
A28. I like for the brevity. There's only three panels to follow.
A29. more interesting
A30. The wording and colors jumped out at me immediately
A31. I prefer A. Thanks
A32. Both very similar, but A seems to pop out more. Maybe the color of the ads makes the difference.
A33. I like that it uses the word "customers" and it is more detailed and direct.
A34. A looks more clear then B
A35. I would be most interested in A
A36. It conveys the value of the product, not just how it works like in Option B.
A37. It's not so much the images, but I like the words better.
B1. liked the layout better
B2. Option B, but both look the exact same.
B3. more eye catching
B4. more interesting visually
B5. I like option B better
B6. Because Option A. makes no sense to have two of the almost exact same messages for the story board. Option B. is so much better in my opinion!
B7. I am big on social networking and this message fits the bill
B8. looks more professional
B9. Option B seems more interesting
B10. I think option B would interest me more as it illustrates more of what I would be looking for from an online marketing company. It shows me more of what I would be getting with it.
B11. it looks better to my eye
B12. More contact options.
B13. more direct, to the point, easier set up, seems easier to understand
B14. Web/Mobile/Social...More elegant and the orange on white color scheme works well.
B15. Simple button display rather than phrases work better.
B16. It represents the kinds of things I'm interested in.
B17. I think b but they are veary close
B18. Option B communications the service offered by the company more clearly than Option A.
B19. Option A seems very vague and I could not understand the intent of the website.
B20. I chose B because it shows a number of different mediums for you to contact your customers
B21. Option B, I like the layout better.
B22. Option B is much more sleeker and better conveys the message of reaching customers
B23. has a better layout, seems easier to navigate.
B24. B makes more sense to me visually.
B25. B gives a better idea of what the company has to offer.
B26. I chose option B because the story board was more eye catching
B27. I liked choice B because I felt it communicated the service the best. It was eye catching and simple. I liked that it used photo icons to help explain the service. It communicated what it did very well.
B28. This one seems to have better flow of color.
B29. the setup is clear and organized, informative and yet not overbearing
B30. Option B seemed a bit less crowded and easier to read.
B31. I liked the graphics better
B32. The images are clearer on what they mean
B33. more user friendly
B34. the way the story board is layed out makes more sense, the first one just repeats itself, looks like a mistake
B35. The icons to clcik on for web, mobile and social are much easier to find in option B
B36. Better narrative
B37. A lot less "Flash".
B38. I like the slogan on option A, but it has less information and more redundancy.
B39. Shows the ways the customers are reached
B40. i like this one
B41. just more visually pleasing
B42. i like this one
B43. looks less like an advertisement
B44. This option looks far more engaging.
B45. B is much clearer on how to reach customers.
B46. Is more direct in showing the options
B47. It's message is more complete. It looks better and reads better.
B48. More user friendly platform.
B49. Simple choices.
B50. b is better than a
B51. B is more specific.
B52. the down load and play now buttons are an added way to find out about the company
B53. more streamlined
B54. Shows the options I have for communicating my messages.
B55. I chose B because I prefer the layout better than A's.
B56. Like the three options instead of just the one option.
B57. I like all the differnt options in B (web, mobile, social).
B58. Prefer the twitter icon
B59. It's simpler and easier to read.
B60. It just looks better.
B61. just think it is
B62. looks like it offers more
B63. I liked it better

Who responded to your question?

A Votes by demographic segment B
Gender
45%
 
Male (48)
54%
28%
 
Female (52)
71%
Age
100%
 
3-17 (1)
0%
47%
 
18-34 (61)
52%
14%
 
35-49 (27)
85%
27%
 
50+ (11)
72%
Ethnicity
35%
 
White (79)
64%
25%
 
Black (4)
75%
50%
 
Asian (10)
50%
50%
 
Hispanic (4)
50%
33%
 
Other (3)
66%
Education
31%
 
High School (22)
68%
39%
 
College (56)
60%
38%
 
Grad School (21)
61%
Income
31%
 
$0-30k (44)
68%
55%
 
$30-60k (36)
44%
20%
 
$60-100k (15)
80%
0%
 
$100k+ (5)
100%
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