Published on February 22, 2010
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Which name is more appealing for a company that automatically creates video compilations for special occasions (for both people and businesses)?

VideoGem

ReelGem

Survey says: A! (35 of 50 answers)

A: 35 votes - 70% B: 15 votes - 30%
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Comments Comments
A1. ViedoGem is the right name because very one attract by viedo. Its reallist one.
A2. genarally company deals with video thats why i put the answer A
A3. I think this one is the best because it has both the business type video and a good descriptive word for the kind of special videos they turn out.
A4. Sounds better !
A5. It makes videos, so Video should be in the name.
A6. This name gives you a good idea of what service this company is offering, whereas some people may not "get" the connection of "reel" with video/film.
A7. like it more
A8. Video says more about what the product really offers, 'reel' is ambiguous
A9. VideoGem sounds more professional, relates to service offered much better.
A10. i am devi
A11. Although we live in a digital age, option B sounds as if it might work with real film media first over a digital option. Option A encompasses the entire spectrum.
A12. Sounds more professional
A13. makes more sense; more direct
A14. Option A sounds better. Reel, as related to video, is a somewhat archaic term these days.
A15. Seems like best name to describe the purpose of the company.
A16. The company compiles the individual videos and creates a "gem".
A17. Video is more appropriate for the modern age than Reel.
A18. Sounds better
A19. The word video in the name tells immediately what the company is all about. Reel is unclear.
A20. Youre using videos, not reels of film.
A21. "Video" sounds more current - "Reel" sounds a little old-fashioned
A22. I think the word "video" is more appropriate than "reel" in this case.
A23. It has the word video in it
A24. Sounds like there are videos in VideoGem but ReelGem sounds like it is just something valuable and rare
A25. It has video in the title, so the customer would be more likely to know what the business is about.
A26. it feels more related to video
A27. It's easier to remember and it makes more sense than the other.
A28. There's something wierd about ReelGem. Maybe it's just too many "e"s.
A29. reel is outdated, many wouldn't get the connection
A30. it is gaining more attraction
A31. VideoGem catches my attention much more readily than ReelGem.
A32. Because it sounds more appealing
A33. Reel is usually associated with "untrue". It doesn't sound appropriate for video compilations of events which take place.
A34. i think the name videogem is very apt
A35. It better explains what the company is about
B1. At first I thought videogem sounded better, but then I thought about how video is being replaced by other media. Reel has been around forever.
B2. good
B3. It makes me think of a "real" gem, and I like the play on words
B4. Flows better
B5. Because it gives the image of what it does, whereas the other doesn't really.
B6. it is more appealing
B7. it is looking good
B8. Because it is a play on "real" and video memories are very special and real
B9. more interesting and related to film
B10. ReelGem seems a lot more original, and also more fitting than the other option.
B11. 'video' sounds outdated, but while 'reel' seems older, it's more like a hip vintage word.
B12. I like the play on words of Reel and Real.
B13. ReelGem is more witty.
B14. ReelGem seems to be more unique and memorable. In addition to referring to videos through the word "reel", it also sounds like real gem. It's more creative.
B15. I like the retro appeal of Reel.

Who responded to your question?

A Votes by demographic segment B
Gender
80%
 
Male (21)
19%
60%
 
Female (28)
39%
Age
 
 
3-17 (None)
 
64%
 
18-34 (28)
35%
75%
 
35-49 (16)
25%
83%
 
50+ (6)
16%
Ethnicity
70%
 
White (37)
29%
100%
 
Black (2)
0%
63%
 
Asian (11)
36%
 
 
Hispanic (None)
 
 
 
Other (None)
 
Education
100%
 
High School (5)
0%
66%
 
College (30)
33%
66%
 
Grad School (15)
33%
Income
60%
 
$0-30k (15)
40%
80%
 
$30-60k (26)
19%
62%
 
$60-100k (8)
37%
0%
 
$100k+ (1)
100%
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