Published on June 28, 2010
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Which twitter share message is more appealing? It automatically customizes for users locations and realtime UV.

Option A Option B

The peak UV Index for my location Boston is 9 today. I'm using the Free UV detector iPhone app: http://bit.ly/aOVgNQ.

The peak UV Index for Boston is 9 today. I'm wearing sunscreen, are you? Get the Free UV Detector iPhone app: http://bit.ly/aOVgNQ.

Survey says: B! (31 of 50 answers)

A: 19 votes - 38% B: 31 votes - 62%
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Comments Comments
A1. Less pushy.
A2. The link is alone in the third line, which makes the whole thing easier to read.
A3. it's shorter and to the point
A4. Its simple and nice words
A5. Its simplier and more to the point.
A6. It is easy to understand
A7. I'm old enough to know when to apply sunscreen
A8. twitter share message is more appealing It automatically customizes for users locations and realtime UV.
A9. I'd be more willing to try it if somebody else was already useing it, instead of just some link with try this attached. At least then I know somebody else finds it useful.
A10. Option A is more better for appeal than B
A11. Option A is almost intimidating like a commerical can be
A12. the "I'm using" is more personal and feels less like an automatic add on advertisement
A13. because its language is easy to understand for people so i like it.
A14. Option A is less "pushy" and more like ly to get someone to actually click on the link to get more information on the app.
A15. it's better
A16. option A gives clear title than option B
A17. I like option A
A18. Option A just lets people know what you're using without pushing it on the readers, like Option B seems to do. Option B seems more like advertising than friendly sharing.
A19. Option A is brief and to the point. When I'm reading a tweet it needs to be short.
B1. I dislike the 'my location' aspect of Option A - I think that it's redundant information, and it reads sloppily.
B2. more appealing to me
B3. A is completely cryptic. B has a better way to get my attention.
B4. The addition of "I'm wearing sunscreen" feels more personal.
B5. B, since it reminds people to put on sunscreen and is more informational
B6. Gives additional interesting information (sunscreen is something you should be considering) and makes me think briefly about something that is helpful for me.
B7. Option B sounds more natural, and less like a sales pitch for the app.
B8. It sounds a little more fun and interactive. It peeks my interest to find out more.
B9. Option B looks better to me.
B10. The wording is more appealing and makes you want to get the iPhone app they mentioned. Option A is just very boring and doesn't catch your interest.
B11. sunscreen is important
B12. Option B is more succinct and readable.
B13. it is gaining more attention
B14. seems friendlier using the question
B15. cuter
B16. It seemed like there was more attempted interaction with the reader by asking a question.
B17. Mentioning the sunscreen made the tweet seem more personal and less like a normal add.
B18. I like more the option B.The sentence is formulated in a better way.
B19. Gives the user a thought to ponder.
B20. Gives the information very quickly and makes the reader think - are they wearing sunscreen??
B21. It just sounds more normal.
B22. The grammar is a bit better and it seems more personal.
B23. Because the message written by B is more understandable so i choose B.
B24. B is more personable
B25. Option B seems more inviting.
B26. Basically, option A doesn't flow grammatically. It feels choppy and it took me a few attempts at understanding its meaning. On the other hand, answer B was short and simple and to the point and was easy to comprehend.
B27. More informations have been provided in option B.
B28. B seems less computer generated and more personal.
B29. More interaction with the "are you?" piece.
B30. Option B adds the sunscreen phrase which appeals to me more than the duller Option A.
B31. Option B seems less like an advertisement to me.

Who responded to your question?

A Votes by demographic segment B
Gender
40%
 
Male (30)
60%
35%
 
Female (20)
65%
Age
 
 
3-17 (None)
 
41%
 
18-34 (34)
58%
23%
 
35-49 (13)
76%
66%
 
50+ (3)
33%
Ethnicity
29%
 
White (34)
70%
50%
 
Black (4)
50%
54%
 
Asian (11)
45%
 
 
Hispanic (None)
 
100%
 
Other (1)
0%
Education
0%
 
High School (6)
100%
46%
 
College (32)
53%
33%
 
Grad School (12)
66%
Income
42%
 
$0-30k (21)
57%
27%
 
$30-60k (18)
72%
57%
 
$60-100k (7)
42%
25%
 
$100k+ (4)
75%
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