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Published on Aug 25, 2011 Public - Comments

Which of these two websites has the most compelling copywriting? (ignoring the design)

Option A Option B
http://voice1.mockups.decalcms.com/ http://voice3.mockups.decalcms.com/

Survey says: A! (117 of 200 answers)

A: 117 votes - 59% B: 83 votes - 42%
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Comments Comments
A1.   It mentioned boosting revenue.
A2.   1 looks better
A3.   It is more specific.
A4.   Just grabbed my attentioin more
A5.   More assertive
A6.   I think because it says boost revenues, it gives more of a reason to be compelled.
A7.   Sounded better
A8.   I like the wording in option a much better. I like how it says it "creates an online presence"
A9.   I liked the first site, more colorful
A10.   The wording seems much more professional and less subjective than B.
A11.   much better
A12.   It spoke more about what it can do for the customer.
A13.   because of the way it was explained and detailed.
A14.   Choice A. was a lot more specific about the goals this website hoped to accomplish.
A15.   Based on ascending order
A16.   Talks about profit
A17.   The site was more appeasing and easy to read.
A18.   think its better
A19.   option "A" has better material
A20.   This one is compelling but, doesn't sound over the top.
A21.   The message in this website sounds more compelling.
A22.   content plus revenues - a real attention grabber.
A23.   easier to understand
A24.   Language is a little better.
A25.   Is more specific about what services are offered.
A26.   1 just makes it sound more original
A27.   They are pretty similar, but Option A's promise of boosted revenue is more appealing and speaks more to people seeking to set up a website.
A28.   I was sold at "engaging website"
A29.   A will boost revenues and increase audience engagement, B, will only boost revenues and increase audience engagement.
A30.   I thought it would be better because it engages the audience and will be more profitable
A31.   Option one, because with the number 1 it makes it seems like it is the original.
A32.   Option A has more compelling copywriting because it clearly states how the company
A33.   I liked the more positive words like "optimise" on choice A
A34.   The content first approach that boosts revenue!
A35.   Better put across
A36.   Better than A
A37.   more straight forward
A38.   Option A, it speaks to me more if I were to use it in a business sense and make money.
A39.   I don't like the style of the other one.
A40.   the claims made on this page seem more beneficial to me
A41.   Sounds more proffessional, but it depends on who your target is.
A42.   Most people would like to see "boost revenue"
A43.   Option A's writing provides a more specific description of the value of the services rendered.
A44.   Looks more professional and inticing.
A45.   language seemed clearer than choice B.
A46.   In my overall opinion they were both identical, so I had to pick one.
A47.   The wording catches your attention.
A48.   It seems more legitimate and appears more believable to me.
A49.   Words flow together better on A than B.
A50.   Going beyond the home page hardly made sense
A51.   The language used in the website A was better for attracting customers. The language used in website B was dry and while technically correct, not exciting.
A52.   Neither is particularly compelling and both have punctuation issues. However, this is slightly more appealing.
A53.   Easier to read through
A54.   The part about boosting my revenues =)
A55.   I believe audience engagement is more appealing than vaguely 'going beyond the home page'.
A56.   The concept of an online presence is more attractive and comprehensive.
A57.   The were both decent and the same.
A58.   The documentation on this option is written more effectively and I especially like that it promises to "boost revenues and increase audience engagement"
A59.   i liked the way they said that.
A60.   It is more professional.
A61.   I picked a but they are really simular
A62.   kinda the same just more color for A
A63.   more convincing claims
A64.   This website seems more business oriented and tailored more to a business's need.
A65.   It is direct and to the point.
A66.   It is more specific as to what it is going to help you achieve.
A67.   It made a better impression about boosting revenues and viewer engagement.
A68.   This one is more compelling because it talks about increasing revenue and audience which is what is needed if you intend to make money with a website
A69.   I felt that website A was more compelling visually and in words.
A70.   i choose a because it is more self explanatory
A71.   This is much professionally worded and looks more genuine with it's claims.
A72.   Option A sounds is more detailed as to what it will accomplish.
A73.   This site has more given information that is relevant to its main theme.
A74.   very professional
A75.   The website in Option A uses more compelling "business" terminology, which is good since the website has to do with improving an online business
A76.   The mention of revenues immediately draws the desired audience in.
A77.   Not recognizing a difference in the sites so just choosing A.
A78.   It sounds slightly more proffesional to me.
A79.   I like the statement "boost revenues and increase audience engagement".
A80.   highlighted words
A81.   I like the info given on the main page better
A82.   Mentions increasing revenues, which is usually an incentive for most people to do most things!
A83.   I like the fact that it say its creates an on-line presence which is needed in today social media
A84.   Copywriting seems to be same / not readily apparent in both
A85.   The phrase 'will boost revenues' caught my eye, This is exactly what i would want, the other copy is good as well but this is better.
A86.   It is written in a very easing way, not overhwleming and makes you feel like you will really be walked thru the process
A87.   easier to read/understand
A88.   I like the specific phrases used in the opening (target market, increased revenues)-it's trying to sell me, not wow me.
A89.   Choice A talks about something that interests me, the financial aspect.
A90.   They are both similiar but the wording is better in A
A91.   I picked this choice because it seemed to be written a little better than the other, to me at least.
A92.   I seems different but cool.
A93.   Option A states how the service will be effective, it will: "boost revenue and audience engagement." Also I like the term "online presence."
A94.   More engagaing.
A95.   A is more engaging--I think B is too wordy
A96.   The number 1 sounds more original, and more reliable than the number 3.
A97.   Voice 1 sounds like it could be used for many things
A98.   i chhose A because it says that boost revenues and increase audience and this site it will be for a long time and it look's most compelling copywriting
A99.   I like A because right off the bat the content on the page emphasizes revenues and increased audience engagement. That's what someone interested in setting up a site is interested in.
A100.   Easiest on the eye
A101.   I think this will provide me a better deal and provide a nuch better service
A102.   Talks more about boosting revenues, profits
A103.   I liked choice A because it seemed more aware that websites are more than just a homepage. It showed that it represents a person's first look at the company.
A104.   I thought Opition A had the most compelling copywriting.
A105.   Boost revenues is a more powerful word.
A106.   The writing is much more professional and much clearer in its goals, making it a much more compelling sell.
A107.   The wording was more action based in choice A.
A108.   Option A grabs a potential client's interest becase it talks about boosting revenue.
A109.   This is easy to read and understand.
A110.   Honestly they looked the exact same
A111.   like the blue links
A112.   It makes me want to click it more.
A113.   Option A had more information
A114.   The wording makes more sense.
A115.   Option A details the bottom line better and appeals to me from a business sense while B only talks about the layout and design.
A116.   The wording is more effective in this one
A117.   It seems to attract more customers because they are telling the viewers the outcome that they could get in a manner that the viewers can relate. It seems to be more realistic and logical than the other one.
B1.   To be honest both sites are too busy so I can't find a difference so I picked B.
B2.   The way everything is worded not only flows better but sounds better
B3.   I think option B is most compelling because it focus on giving detailed and and effectiveness in the design, instead of focusing doing the design just to earn.
B4.   option B is better than A. it gives more compelling copywriting.
B5.   The pitch on A seems a bit desperate. I definitely prefer B. It seems more confident.
B6.   I just like the way option b sounds
B7.   A bit more concise.
B8.   Both were nice. However I picked B because this website also advertised Faster process to develpe your website. These days speed is important.
B9.   Easier to understand, Less pretentious
B10.   its talking about making a homepage that is way out of the ordinary.
B11.   I don't like the usage of the word "presence" in option A. Option B also seems more streamlined and cleaner.
B12.   "goes beyond the home page" caught my attention more
B13.   The first words you see are simple, easy to understand, and most like what I would want a content writer to produce for my own website.
B14.   I chose sample b because the voice 3 part in the link sounds more interesting than voice 1
B15.   better wording
B16.   The writing in Option B is more compelling to me. Option A focuses too much on revenue and sales, whereas Option B is saying the same thing but without directly stating so.
B17.   Although both emphasize communication before design, the language here is less flowery and it's easier to understand what their angle is.
B18.   The red link stands out more than the blue one.
B19.   like the layout better more appealing
B20.   It looks different
B21.   The other page seemed too pushy because it kept talking about profits and sales. People already know that having a good website will benefit them - they just want to know how you'll make that happen.
B22.   Option B uses words easier to understand, which makes me relate to it better.
B23.   The name seems better
B24.   Option B is clearer and easier to understand
B25.   "Customised" is the key word that is present in option B but not in option A.
B26.   The header just read better to me.
B27.   Not sure why.
B28.   I really couldn't tell a difference but "B" is a good letter for me. Yes, B.
B29.   Easier to understand and read
B30.   You see 3 so you automatically think it is a newer version than the 1 and everyone wants the newest of everything.
B31.   i chose B because it semmed more likely to catch my attention.
B32.   A is not a valid website
B33.   Although the content of both sites is well written, as a believer in the philosophy of form follows function, I would choose option B, because they commit to creating a web-site's message prior to creating its visual appearance.
B34.   Fewer words to read, so the website appears less cluttered.
B35.   I like the wider paragraph and softer language.
B36.   More Professional with a hint of the human touch- "results are beautiful websites."
B37.   Option B's goal of boosting revenues and increasing audience engagement sounds more promising.
B38.   I think that the website owner might not always want increased revenues but we know they want people to visit the site
B39.   The wording is catchier and more engaging.
B40.   Option B. because it's a more professional, positive outlook way to get people's attention, and to think to themselves: "Hey this sleek way of doing it could really help me out!".
B41.   I find this website much more legitimate, it's just a matter of personal preference I suppose.
B42.   The B website seems more legit Then The A website
B43.   Feels more contemporary.
B44.   First one is too long, reads like a used car salesman, boring. Second one is to the point.
B45.   rts
B46.   Both appear basically identical, but option B may be slightly cleaner.
B47.   I like B the best.
B48.   better marketing language
B49.   easier to understand
B50.   More attention grabbing wording with less of a boilerplate feel
B51.   I like B, It looks more interesting and professional and everything tends to looks more organized
B52.   I'ts more in depth.
B53.   The idea of the website intriguing people and leading them to go beyond the home page is what every website wants. That line is what made b better than a.
B54.   It tells the price and offers more options.
B55.   I like the choice of EFFECTIVE and ENGAGING. it makes it more dynamic
B56.   Both websites looked the same to me.
B57.   stands out more, more appealing.
B58.   They both look very similar but Option B
B59.   I think that option B has a more creative use of language, and thus it captures my eye more than option A.
B60.   The content seems to reach for more than just selling a product to a consumer. It sounds more like it wants to make a difference in the consumers life, and that is more appealing to me as a consumer.
B61.   I this is more interesting
B62.   more proffesional
B63.   examples of work done is the past
B64.   The way Option B is written seems much more user-friendly, while still getting the point across.
B65.   it is concise and clearly states what can be expected and where to click to find out more
B66.   the language used was more compelling
B67.   The text is a little clearer and more straightforward for B than A. A had more buzzwords.
B68.   better approach
B69.   describes what is done better
B70.   Option B is voice3 which I think means it has been upgraded 3 times.
B71.   I think Option B is more user-friendly.
B72.   it looks more professional
B73.   I couldn't tell the difference between the two of them
B74.   B was more interesting to read.
B75.   na
B76.   Option B was less stuffy, got the point across more quickly, and was more friendly.
B77.   I choose option B because option all seems like it talks all about sales but B talks about the customers wants and intrests more.
B78.   Sounds more professional, more current
B79.   I like the words that were used. They got my attention better than the second site.
B80.   I like be because it caught my attention more than choice A
B81.   Both are virtually the same but B is slightly better.
B82.   The way it was worded made it more relevant to my potential needs as a client. Also easier to read and got the point across with less words than option A.
B83.   just does

Who responded to your question?

All Responses
Gender

Female (58%)

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Age

18-34 (65%)

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Ethnicity

White (75%)

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Education

College (66%)

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Income

$0-30k (46%)

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People who chose A People who chose B
Gender

Female (57%)

Google Chart

Female (59%)

Google Chart
Age

18-34 (67%)

Google Chart

18-34 (61%)

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Ethnicity

White (72%)

Google Chart

White (80%)

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Education

College (66%)

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College (66%)

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Income

$0-30k (46%)

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$0-30k (46%)

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A Votes by demographic segment B
Gender
59%
 
Male (84)
40%
57%
 
Female (115)
42%
Age
100%
 
3-17 (1)
0%
60%
 
18-34 (129)
39%
64%
 
35-49 (50)
36%
26%
 
50+ (19)
73%
Ethnicity
55%
 
White (149)
44%
62%
 
Black (16)
37%
81%
 
Asian (16)
18%
40%
 
Hispanic (10)
60%
75%
 
Other (8)
25%
Education
56%
 
High School (39)
43%
58%
 
College (130)
41%
62%
 
Grad School (29)
37%
Income
58%
 
$0-30k (91)
41%
56%
 
$30-60k (69)
43%
56%
 
$60-100k (30)
43%
77%
 
$100k+ (9)
22%
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