Published on January 13, 2010
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If you were unemployed and looking for a job, which banner ad would you be more likely to pick?


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Survey says: A! (41 of 50 answers)

A: 41 votes - 82% B: 9 votes - 18%
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Comments Comments
A1. It looks more professionable and reliable
A2. I chose option A because it looks more professional and serious.
A3. A looks more professional.
A4. Ad A is more professional-looking.
A5. A is much more professional & I'd be looking for a job, not a game or something social
A6. looks better
A7. while B is eye-catching and fun, A is more appropriate for the purpose
A8. It looks more professional to me.
A9. While I like the creative aspect of B, A is more professional and it seems professional is the way to go in the job world.
A10. I chose the second one because it looks more professional and therefore, more trustworthy.
A11. Option A seems more formal, professional, doesn't look like a scam or gimmick.
A12. More serious- job hunting is serious business
A13. I would pick option A because it looks more serious. Option B looks like it might be a spam ad.
A14. Option A looks more grown up and professional.
A15. Looks sensible and serious. I wouldn't be looking for something zany
A16. A is more dignified and serious.
A17. This ad looks significantly more professional than the other ad.
A18. I would be more likely to pick Option A because although Option B is more visually noticeable, Option A likes more professional & polished.
A19. Option A looks much more professional than Option B.
A20. looks more professional
A21. It looks more sertious. The other is silly.
A22. It looks professional and real. Option B looks way over the top and like it could be a scam.
A23. It looks more professional - like it is a realistic website.
A24. Very Professional, other one looks like a cartoon
A25. Option B is a niche option. It doesn't have as much appeal to a wide scale group of people and seems far more cheesy and unappealing. The second option seems more realistic.
A26. Option A seems more professional when compared to option B. Because option B is cartoonish, it projects a less authoritative feel and making it feel like a potential scam or something directed towards teens.
A27. Looks more professional
A28. It seems more professional.
A29. It looks much more professional.
A30. Looks more traditional and believable
A31. A looks more professional; B is too "loud" looking, and appears to be a scam.
A32. It seems more professional and respectful.
A33. I chose th ad with the woman because it looks more serious, professional, and legitimate. The one with the hitchhiking thumb looks cheap and gimmicky.
A34. it looks more serious than B
A35. option A is a much more professional and classier looking ad than option B which looks to me like a joke!
A36. More professional, takes it seriously
A37. Choice A is more professional. While I like the whimsy of choice B, it doesn't seem as serious.
A38. It just seems more legitimate.
A39. Social media is not easily conveyed with the Hitchhikers Guide to the Galaxy. It is easily conveyed when I see a person, and subdued graphics.
A40. Letter B is just bizarre. The palm looks like a woman's bust, and then there is the insipid blue M*M and then the blue bird of happiness. I wouldn't trust the people behind this site to clean the cat's litterbox.
A41. B is way too frivilous for a serious topic.
B1. its design is better
B2. More color and diagrams
B3. Looks more in touch with current media scene.
B4. Hitchhikers Guide fan
B5. this add looks like proffesional
B6. more fun
B7. It's quirky and memorable.
B8. catchier
B9. I am a person who like the movie that this belongs to, so for me it would have caught me eye

Who responded to your question?

A Votes by demographic segment B
Gender
73%
 
Male (23)
26%
88%
 
Female (27)
11%
Age
 
 
3-17 (None)
 
72%
 
18-34 (22)
27%
88%
 
35-49 (18)
11%
90%
 
50+ (10)
10%
Ethnicity
84%
 
White (44)
15%
 
 
Black (None)
 
66%
 
Asian (6)
33%
 
 
Hispanic (None)
 
 
 
Other (None)
 
Education
83%
 
High School (6)
16%
79%
 
College (34)
20%
90%
 
Grad School (10)
10%
Income
69%
 
$0-30k (13)
30%
91%
 
$30-60k (23)
8%
75%
 
$60-100k (12)
25%
100%
 
$100k+ (2)
0%
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