Published on January 13, 2010
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If you were unemployed and looking for a job, which banner ad would you be more likely to pick?

Option A Option B

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Survey says: A! (41 of 50 answers)

A: 41 votes - 82% B: 9 votes - 18%
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Comments Comments
A1. It looks more professionable and reliable
A2. A looks more professional.
A3. Ad A is more professional-looking.
A4. A is much more professional & I'd be looking for a job, not a game or something social
A5. looks better
A6. while B is eye-catching and fun, A is more appropriate for the purpose
A7. It looks more professional to me.
A8. While I like the creative aspect of B, A is more professional and it seems professional is the way to go in the job world.
A9. I chose the second one because it looks more professional and therefore, more trustworthy.
A10. Option A seems more formal, professional, doesn't look like a scam or gimmick.
A11. Option A looks more grown up and professional.
A12. Looks sensible and serious. I wouldn't be looking for something zany
A13. A is more dignified and serious.
A14. Option A looks much more professional than Option B.
A15. looks more professional
A16. It looks more sertious. The other is silly.
A17. It looks more professional - like it is a realistic website.
A18. Very Professional, other one looks like a cartoon
A19. Option B is a niche option. It doesn't have as much appeal to a wide scale group of people and seems far more cheesy and unappealing. The second option seems more realistic.
A20. B is way too frivilous for a serious topic.
A21. Looks more professional
A22. It seems more professional.
A23. It looks much more professional.
A24. Looks more traditional and believable
A25. A looks more professional; B is too "loud" looking, and appears to be a scam.
A26. I chose option A because it looks more professional and serious.
A27. option A is a much more professional and classier looking ad than option B which looks to me like a joke!
A28. More professional, takes it seriously
A29. Choice A is more professional. While I like the whimsy of choice B, it doesn't seem as serious.
A30. Social media is not easily conveyed with the Hitchhikers Guide to the Galaxy. It is easily conveyed when I see a person, and subdued graphics.
A31. Letter B is just bizarre. The palm looks like a woman's bust, and then there is the insipid blue M*M and then the blue bird of happiness. I wouldn't trust the people behind this site to clean the cat's litterbox.
A32. Option A seems more professional when compared to option B. Because option B is cartoonish, it projects a less authoritative feel and making it feel like a potential scam or something directed towards teens.
A33. It just seems more legitimate.
A34. it looks more serious than B
A35. It seems more professional and respectful.
A36. It looks professional and real. Option B looks way over the top and like it could be a scam.
A37. I would be more likely to pick Option A because although Option B is more visually noticeable, Option A likes more professional & polished.
A38. This ad looks significantly more professional than the other ad.
A39. I would pick option A because it looks more serious. Option B looks like it might be a spam ad.
A40. More serious- job hunting is serious business
A41. I chose th ad with the woman because it looks more serious, professional, and legitimate. The one with the hitchhiking thumb looks cheap and gimmicky.
B1. I am a person who like the movie that this belongs to, so for me it would have caught me eye
B2. catchier
B3. It's quirky and memorable.
B4. more fun
B5. this add looks like proffesional
B6. Hitchhikers Guide fan
B7. Looks more in touch with current media scene.
B8. More color and diagrams
B9. its design is better

Who responded to your question?

A Votes by demographic segment B
Gender
73%
 
Male (23)
26%
88%
 
Female (27)
11%
Age
 
 
3-17 (None)
 
75%
 
18-34 (24)
25%
87%
 
35-49 (16)
12%
90%
 
50+ (10)
10%
Ethnicity
84%
 
White (45)
15%
 
 
Black (None)
 
60%
 
Asian (5)
40%
 
 
Hispanic (None)
 
 
 
Other (None)
 
Education
80%
 
High School (5)
20%
79%
 
College (34)
20%
90%
 
Grad School (11)
9%
Income
69%
 
$0-30k (13)
30%
91%
 
$30-60k (23)
8%
75%
 
$60-100k (12)
25%
100%
 
$100k+ (2)
0%
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