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Published on Oct 28, 2010 Public - Comments

Which ad would you click on?

Option A Option B

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Survey says: B! (31 of 50 answers)

A: 19 votes - 38% B: 31 votes - 62%
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Comments Comments
A1.   I would think are they serious?
A2.   more appealing
A3.   yellow is stonger on the emotions
A4.   looks silly
A5.   Option A captured my interest immediately as I've never heard of a waterproof blow dryer. It wasn't clear from Option B that the hair dryer is waterproof, this sounds more like a safety ad to me.
A6.   A seems like it will be a funny video, and B sounds serious. I like funny.
A7.   B seems too negative
A8.   The first ad is scary and abrupt.
A9.   Has a sense of comedy to it.
A10.   I guess it makes sense.
A11.   I'd like to say neither, but A is better because the color contrast is sharper. In my opinion.
A12.   Sounds more professional
A13.   The word electrocuted was a turn-off. Prefer the opening of the second ad to one based on fear. Positive spin versus negative - positive wins
A14.   has a more interesting lead in.
A15.   I don't really like any of them. I'm not interested in drying my hair in the shower, and am not sure if these are spoofs or not.
A16.   The yellow drew my attention.
A17.   I prefer A because I want to see Jackass level tragedy on Youtube and not an ad for a product.
A18.   More colorful.
A19.   This is a tough call. "Don't get electrocuted" reads more like a safety film than an ad.
B1.   picture looks more appealing
B2.   Catchier color scheme and captioning
B3.   I feel this ad is more relevant to the topic. The other ad could possibly have nothing to do with a water proof blow dryer.
B4.   Makes the safety aspect a lot clearer.
B5.   maybe funny to watch
B6.   B's headlines grabs more attention
B7.   I think Option B, as it presents a more specific and therefore more intriguing question.
B8.   electrocuted is a very powerful word.
B9.   This one "seems" to be so obvious - and stupid - that it would catch my attention
B10.   I'm always worried about getting electrocuted.
B11.   I like the "don't get electrocuted" part.
B12.   It's good not to get electrocuted
B13.   They both seem really boring. But if I am bound to select one, then I would just view the first one
B14.   I like things that are safe
B15.   Option B seems far-fetched so I would like to see the youtube video about it. It can't be true!
B16.   B is a little bit more explicit.(mentions electrocution)
B17.   because the slogan "don't get electrocuted makes a lot more sense than just "what could be better"
B18.   This one caught my attention
B19.   Option B does a better job of emphasizing why you would want the product described.
B20.   Neither is brilliant, but the electrocution bit draws in more than "what could be better" and I prefer the blue to the yellow with the pinkish-red of the hair dryer.
B21.   nice cool blue. feels like drying a hair
B22.   I think the bolded text is more interesting in this ad.
B23.   The headline addresses a vey real and possibly life threatening concern with using hair driers in the shower
B24.   Option B better demonstrates the need for the product.
B25.   Gets attention better.
B26.   you dont use a blow dryer in water you would get electricuted
B27.   the option b ad sounds more interesting.
B28.   It is more shocking and draws me in.
B29.   much more funnier
B30.   Safely dry your hair in the shower suggests maybe their competition has a similar product but not safe.
B31.   It's too ridiculous to fathom, so I will click on it out of a rubbernecker's kind of curiosity.
All Responses
Gender

Female (60%)

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Age

35-49 (46%)

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Ethnicity

White (86%)

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Education

College (58%)

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Income

$30-60k (38%)

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People who chose A People who chose B
Gender

Female (58%)

Google Chart

Female (61%)

Google Chart
Age

35-49 (53%)

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18-34 (42%)

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Ethnicity

White (95%)

Google Chart

White (81%)

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Education

College (53%)

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College (61%)

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Income

$30-60k (37%)

Google Chart

$30-60k (39%)

Google Chart
A Votes by demographic segment B
Gender
40%
 
Male (20)
60%
36%
 
Female (30)
63%
Age
 
 
3-17 (None)
 
31%
 
18-34 (19)
68%
43%
 
35-49 (23)
56%
37%
 
50+ (8)
62%
Ethnicity
41%
 
White (43)
58%
 
 
Black (None)
 
0%
 
Asian (5)
100%
50%
 
Hispanic (2)
50%
 
 
Other (None)
 
Education
40%
 
High School (5)
60%
34%
 
College (29)
65%
43%
 
Grad School (16)
56%
Income
46%
 
$0-30k (13)
53%
36%
 
$30-60k (19)
63%
33%
 
$60-100k (15)
66%
33%
 
$100k+ (3)
66%
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