Published on April 9, 2010
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Which logo do you like better for a search engine? What do they make you think of? Words to describe each?

http://duckduckgo.com/index.html http://duckduckgo.com/index2.html

Survey says: A! (26 of 50 answers)

A: 26 votes - 52% B: 24 votes - 48%
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Comments Comments
A1. The smaller and more streamlined design makes the search engine look cleaner and more professional.
A2. The arrow in Option B was too distracting so Option was the better choice. Option B was to big and child-like. Option A looked more for grown-ups, but still fun and playful
A3. cuter and simpler
A4. A is much more polished and professional looking.
A5. A looks a bit more professional - the other one looks more like a kids' website.
A6. it is gaining more attraction
A7. It looks clearly
A8. I selected Option A because it's a little bit cleaner (no arrow).
A9. looks better
A10. because "A" is shorter and easier to remember
A11. I like the simplicity of the font in black and white, and it being small since large banners won't fit in a small open window.
A12. It looks slightly more classy and understated.
A13. The Title is easier to read
A14. More clean, reminds me somewhat of the google page
A15. Option B is larger and more eye catching.
A16. Nothing about the logo or the name makes me think of search engines. What do ducks have to do with anything? DuckDuckGo sounds like something I would do to avoid danger.
A17. I like the smaller design as it looks smarter and classier.
A18. My eyes do not have to move much to see the whole logo.
A19. Option B is too eager, overbearing, excited. Option A is refined.
A20. Both are pretty similar, but B is too busy-looking. Both look like run-of-the-mill search engines; there's nothing obvious that makes either unique. Both seem a bit playful and child-firendly.
A21. this is simple and standard
A22. The logos make me think of the game duck duck goose. I like the first one because it is cute, simpler, and centered. The second choice is too big and I don't like the three color combination and the green arrow at the bottom.
A23. I chose the logo of Option A because even though both options are cute, I prefer Option A as aserach engine, since the focus on the word "go" in Option B makes it seem more like a travel website. They both make me think of fun & kids. The words I would use to describe them are cute, childlike, colorful. I would also use the word "active" to describe Option B.
A24. Its simple and clean. I like it much more than the other option.
A25. They are both similar to a Google look, but this first one is a bit better on the eyes.
A26. Logo one is very simple and very easy to see at the top of the page with no extra frill that takes away from the general thing being shown in it.
B1. Option B is much colorful and the arrow symbol indicates speed which is good for a search engine .
B2. It is clearer and larger logo. Makes me think of a Children's educational site
B3. the arrow makes it seem faster
B4. the bigger title looks more fun and energetic
B5. I like B better. It looks more professional and it catches my attention more. Option A has a more amateur look and is less noticeable.
B6. I liked Option B because the green arrow and the slanted word "Go" implied that the search would be speedy.
B7. I like it better. It looks trendy and it gets me in a very good mood.
B8. Its kinda unique. The other one appears to be replicating google.
B9. I like both but option B better because of the arrow (suggesting GO). Also option B uses multiple colors in the name but A does not.. The name "duck duck go" makes me think of the children's game "Duck Duck Goose"
B10. I looks more nice... not so business look-a-like as option A
B11. Mostly because it fills the screen better, doesn't look like a lot of wasted space.
B12. this one is more visually appealing it makes you want to go to the site
B13. Feels much more lively, more engaging.
B14. This one is more colorful and the arrow makes me think it can take me to where I want to go.
B15. More professional, and the name is prominent
B16. looks cooler. I like the way go is green like a traffic light
B17. I like the more colorful aspect of it.
B18. because it is a colorful one and many some cartoon pictures
B19. it is looking more interesting
B20. The longer banner and logo take up more white space than does option A.
B21. brighter and more colorful
B22. I like the big green arrow
B23. cute, would use it
B24. I like B, it seems to stand out more, it is more colorful. Makes me think of first grade projects used in school. Words to describe for B is bright, easy to remember, clear. For A the duck reminds me of a cartoon, silly duck

Who responded to your question?

A Votes by demographic segment B
Gender
46%
 
Male (26)
53%
58%
 
Female (24)
41%
Age
 
 
3-17 (None)
 
55%
 
18-34 (27)
44%
60%
 
35-49 (15)
40%
25%
 
50+ (8)
75%
Ethnicity
47%
 
White (36)
52%
100%
 
Black (1)
0%
60%
 
Asian (10)
40%
50%
 
Hispanic (2)
50%
 
 
Other (None)
 
Education
25%
 
High School (8)
75%
61%
 
College (31)
38%
45%
 
Grad School (11)
54%
Income
41%
 
$0-30k (17)
58%
57%
 
$30-60k (19)
42%
40%
 
$60-100k (10)
60%
100%
 
$100k+ (4)
0%
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