Published on Nov 2, 2010 Public - Comments

Which ad would you click on?

Option A	Option B
View full-size image in new window	View full-size image in new window

Survey says: A! (26 of 50 answers)

A: 26 votes - 52%	B: 24 votes - 48%

Comments

A1.		This choice is more positive and therefore I am more interested in it.
A2.		I would choose option A as it peaked my interest. No one would blow dry their hair in the shower, as it refers to in option B. But option A leaves it open to wonder about what it could be talking about, plus it's funny.
A3.		Blowing your hair in the shower seems dumb
A4.		funny
A5.		its genuine to use it n looks good too
A6.		because it says that it is waterproof..
A7.		"Water Proof Blow Dryer" sounds much better than "Dont get eletrecuted". I do not think this slogan will get much attention. It would more than likely make people a little uneasy. "water proof" is much easier on the ears.
A8.		This ad for Option A has a much more poitive tone.
A9.		Because this one explains what it is - water proof hair dryer, rather than saying don't get electrocuted, and A asks the question - tired of wet hair in the shower? which is probably true of alot of people, and would make you think about answering.
A10.		"A" certainly made me think twice with the phrase below the picture. It seems like a quirky joke to me! Of course I'll have wet hair in the shower. Why would I want to dry it? That's what I thought.
A11.		Option B seems more gimmicky with the "don't get electrocuted" headline.
A12.		i don't like scaremongering
A13.		I like the first ad because the phrase "tired of wet hair in the shower" does not make any sense.
A14.		Although Option B is indeed enticing, the negative association with being electrocuted (even though this product claims NOT to do that), makes it seem slightly dangerous...
A15.		I would love to try this product. Would save alot of hassle.
A16.		The headline sounds a little better.
A17.		More catchy
A18.		I think the line tired of wet hair grabs attention.
A19.		Makes you wonder what it is.
A20.		Funny and gets attention better.
A21.		I would be more interested in seeing a water proof blow dryer than something about being electrocuted.
A22.		Option A sounds more inviting.
A23.		The headline in A is more clear.
A24.		I don't want to see a video that could be of someone getting electroocuted.
A25.		The words incite my interest more.
A26.		I would expect it to be a joke or viral video, and hope it is entertaining.

B1.		B is better because "Don't get electrocuted" is an attention grabber.
B2.		I like the phrase " Don't get Electrocuted"
B3.		I have always heard that using a blow dryer near water is unsafe, so the fact that this ad says it is safe is reassuring.
B4.		I would choose option B because safety is always a concern
B5.		Option A doesn't make sense- hair is always wet in the shower
B6.		I would click option B because it is direct and to the point. I feel safety for a item like this is a stronger selling point then vanity.
B7.		the word 'electrocuted' stands out and is more noticeable.
B8.		Begs to inform of safety - life threatning information, "a" is just stupid.
B9.		Frankly I think both ideas are dumb because in the shower your hair is supposed to be wet. I'd probably click on option B though because I think it's important to have safe appliances in your bathroom and not get electrocuted.
B10.		"Don't get electrocuted" is great catch phrase.
B11.		B is funnier. Electocuted is the first thing that I thought of.
B12.		Both seem silly but at least B mentions safety
B13.		like the colors and layout
B14.		"dont get electrocuted" is more catchy.
B15.		to see what kind of dangers to aviod
B16.		I would actually combine the two and have Option A's headline, and Option B's subheading. Best of both worlds.
B17.		safety would be my biggest concern and B addresses it better
B18.		Seems like a better choice
B19.		the purpose is clearer
B20.		I like the safety aspect.
B21.		because it makes more sense reading the botton line
B22.		More humorous than option A in my opinion. Therefore I would choose this one.
B23.		It explains that it is possible to blow your hair in the shower, which would definitely catch the eye.
B24.		I would click on Option B because I would want to know more about how I could safely blow dry my hair in the shower.

All Responses
Gender
Female (56%)
Age
18-34 (54%)
Ethnicity
White (86%)
Education
College (50%)
Income
$30-60k (40%)

People who chose A	People who chose B
Gender
Female (58%)	Female (54%)
Age
18-34 (62%)	18-34 (46%)
Ethnicity
White (81%)	White (92%)
Education
College (50%)	College (50%)
Income
$0-30k (38%)	$30-60k (50%)

A	Votes by demographic segment	B
Gender
50%	Male (22)	50%
53%	Female (28)	46%
Age
	3-17 (None)
59%	18-34 (27)	40%
43%	35-49 (16)	56%
42%	50+ (7)	57%
Ethnicity
48%	White (43)	51%
100%	Black (3)	0%
0%	Asian (1)	100%
50%	Hispanic (2)	50%
100%	Other (1)	0%
Education
60%	High School (10)	40%
52%	College (25)	48%
46%	Grad School (15)	53%
Income
55%	$0-30k (18)	44%
40%	$30-60k (20)	60%
60%	$60-100k (10)	40%
100%	$100k+ (2)	0%

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This question answered in about 13 hours.

Which ad would you click on?

Survey says: A! (26 of 50 answers)

Who responded to your question?

Female (56%)

18-34 (54%)

White (86%)

College (50%)

$30-60k (40%)

Female (58%)

Female (54%)

18-34 (62%)

18-34 (46%)

White (81%)

White (92%)

College (50%)

College (50%)

$0-30k (38%)

$30-60k (50%)