Published on June 7, 2010
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Which About page makes you want to use this search engine more?

http://duckduckgo.com/about_a.html http://duckduckgo.com/about_b.html

Survey says: B! (52 of 100 answers)

A: 48 votes - 48% B: 52 votes - 52%
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Comments Comments
A1. shows the Zero-click feature
A2. It tells me about the advantages without further clicking.
A3. appers catchy
A4. it looks more stylish and it has more depth details
A5. it may be used in several applications
A6. I like the listing of information comparing you and Google. It provides more a visceral response by me, the user.
A7. look nice
A8. Better visual
A9. I like the examples of why I should use it, not just a list
A10. A is more informative without requiring navigation to other pages.
A11. Choice A because a brief explanaition was given for each subheading.
A12. good
A13. Because the info is more specific. It tells me what the site is about.
A14. it will provide me more accurately with the info that i need, without doing much search.
A15. Demonstrates zero-click info, which I didn't care about without seeing it. Mentions "Official Site", which I would like to see.
A16. More informative.
A17. I like the way the results are displayed and exhibited in option a
A18. It clarifies what the site does with images, which is much more effective than text. People don't always like reading.
A19. we can use instead of google
A20. both of them are similar
A21. good
A22. i like the box surrounding the text
A23. because on the same page a brief information is given on the various topics. you don't need to click more to view the details of the page. It gives you an idea of what each topic means.
A24. More images
A25. It gives me more information.
A26. simple and best
A27. The comment page on B is a turnoff
A28. I like the sample of what a search would look like.
A29. It seems better sorted.
A30. Option A has more information and a better example of a possible search result.
A31. It seems like about a would be a better choice since it probably is first in line of learning about the page versus "b"
A32. It looks more professional.
A33. Option A looked like it had an example of search results, as opposed to option B
A34. I like this option very much
A35. No ads makes sites load faster
A36. Has more details on the front page than B
A37. A is easier on the eyes
A38. I think it was the picture in the box. Just looks better to me.
A39. More clean. Better template. Looks like more "professional".
A40. Option A shows more detail and is more appealing.
A41. I believe that it provides more information about the search engine.
A42. The detailed information on the reasons to use Duck Duck Go over Google make all the difference. I would probably ignore B, but A actually makes me curious to see if it delivers what it promises.
A43. It appeals more because it shows the searched information in useful manner.
A44. It showed what the search results would look like, rather than just describing them.
A45. simple and best
A46. read through B first but didn't click any links so didn't understand too much, then read through A where all the info was already there
A47. I simply chose this one because a comes before b.
A48. looking more informative
B1. The layout is nicer and I like the comments from users to be right there for easy access instead of scrolling down.
B2. looks more informative
B3. I like the bullet point reasons - quicker, easier to read then the listed out format
B4. Option B gives upfront reasons why their search engine is better to use. It is easier to follow than option A, and the reasons are easily laid out.
B5. It's more informative.
B6. It feels a lot less cluttered and more structured.
B7. easier to read
B8. B is more informative and has more links that take to other useful sites!
B9. Option B looks less wordy. It is all in a small area so I feel I can read what it's about quickly. Looks neater than A also.
B10. I like that it compares it to Google, but it needs a better design/layout
B11. i like option B
B12. Option B had a cleaner look to it than Option A. It also appeared to be easier to navigate without "filler" content.
B13. good
B14. My choice is B because I found it easy to read. The information was placed in a organized way.
B15. good .i like it
B16. good
B17. looks cleaner, more stremlined
B18. it caught more navigation so my choice is B
B19. good
B20. I like the second site because the home is precise with all available options
B21. It lists out the features which are the options realiable than Google and not available in Google. A doesn't list any.
B22. I selected this page because it has a very friendly interface, which gives ease of use. Results are very quick and specially the caption box is a smart option.
B23. set up better with the links
B24. It seems to be simpler than Option A
B25. Option A seems like it is just attacking google. Option B gives you the bullet points up front with the ability to look farther into it.
B26. I can find and read the relevant information quicker.
B27. B is good and best answer.
B28. I liked Option B because the relevant information about the site's features were dispalyed without having to scroll down the page.
B29. I like that you did not have to scroll very much to read the information.
B30. more presetable looking
B31. i like it
B32. looks more organized.
B33. Something about the zero click info made me not want to read on in option A. It was almost too distracting.
B34. Much more concise, clearer, easier to understand
B35. Option B has a better design
B36. The web page was much more concise and easy to read and respond to. Easier to navigate.
B37. Easier to read and understand at a glance
B38. The layout is cleaner, more organized and thus more attractive and professional. I would rather click on a hyperlink and obtain more information than to see that information on the very same page. Not only is that type of design neater and require less scrolling, but it also allows for more information to generally be provided. and so, that's why I find Option B more attractive and informative.
B39. I prefer option B, as because it has more features than option A.
B40. The second page appears more concise and professional.
B41. Results are well organize
B42. It was easy on the eyes and inviting visually.
B43. Option B makes me want to use the search engine more because it more clearly provides things to click on for more information.
B44. i have choosed option "A" because the brief explaination is listed for every points in that page.
B45. Looks like more info
B46. It seemed to flow easier, which made it easier for me to soak up the info the page is trying to display
B47. makes more ineresting poins
B48. Option B just looks more organized.
B49. Option B clearly states how About Duck Duck is different than GOOGLE !
B50. Which About page makes you want to use this search engine more?
B51. well both of them are almoet same,so it doesn't matter.
B52. Easier to read

Who responded to your question?

A Votes by demographic segment B
Gender
44%
 
Male (52)
55%
52%
 
Female (48)
47%
Age
 
 
3-17 (None)
 
50%
 
18-34 (68)
50%
45%
 
35-49 (22)
54%
40%
 
50+ (10)
60%
Ethnicity
54%
 
White (57)
45%
50%
 
Black (6)
50%
32%
 
Asian (31)
67%
50%
 
Hispanic (2)
50%
75%
 
Other (4)
25%
Education
44%
 
High School (9)
55%
48%
 
College (75)
52%
50%
 
Grad School (16)
50%
Income
36%
 
$0-30k (46)
63%
59%
 
$30-60k (37)
40%
60%
 
$60-100k (15)
40%
0%
 
$100k+ (2)
100%
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