Published on June 7, 2010
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Which About page makes you want to use this search engine more?

Option A Option B
http://duckduckgo.com/about_a.html http://duckduckgo.com/about_b.html

Survey says: B! (52 of 100 answers)

A: 47 votes - 47% B: 52 votes - 53%
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Comments Comments
A1. More images
A2. I like the sample of what a search would look like.
A3. Option A has more information and a better example of a possible search result.
A4. I like this option very much
A5. A is easier on the eyes
A6. I think it was the picture in the box. Just looks better to me.
A7. Option A shows more detail and is more appealing.
A8. The detailed information on the reasons to use Duck Duck Go over Google make all the difference. I would probably ignore B, but A actually makes me curious to see if it delivers what it promises.
A9. It showed what the search results would look like, rather than just describing them.
A10. we can use instead of google
A11. I simply chose this one because a comes before b.
A12. read through B first but didn't click any links so didn't understand too much, then read through A where all the info was already there
A13. simple and best
A14. It appeals more because it shows the searched information in useful manner.
A15. I believe that it provides more information about the search engine.
A16. More clean. Better template. Looks like more "professional".
A17. Has more details on the front page than B
A18. Option A looked like it had an example of search results, as opposed to option B
A19. It looks more professional.
A20. It seems like about a would be a better choice since it probably is first in line of learning about the page versus "b"
A21. It seems better sorted.
A22. simple and best
A23. It gives me more information.
A24. The comment page on B is a turnoff
A25. i like the box surrounding the text
A26. both of them are similar
A27. looking more informative
A28. It clarifies what the site does with images, which is much more effective than text. People don't always like reading.
A29. More informative.
A30. it will provide me more accurately with the info that i need, without doing much search.
A31. Because the info is more specific. It tells me what the site is about.
A32. A is more informative without requiring navigation to other pages.
A33. I like the listing of information comparing you and Google. It provides more a visceral response by me, the user.
A34. it may be used in several applications
A35. appers catchy
A36. It tells me about the advantages without further clicking.
A37. shows the Zero-click feature
A38. it looks more stylish and it has more depth details
A39. look nice
A40. Better visual
A41. I like the examples of why I should use it, not just a list
A42. Choice A because a brief explanaition was given for each subheading.
A43. good
A44. Demonstrates zero-click info, which I didn't care about without seeing it. Mentions "Official Site", which I would like to see.
A45. I like the way the results are displayed and exhibited in option a
A46. good
A47. because on the same page a brief information is given on the various topics. you don't need to click more to view the details of the page. It gives you an idea of what each topic means.
B1. The layout is cleaner, more organized and thus more attractive and professional. I would rather click on a hyperlink and obtain more information than to see that information on the very same page. Not only is that type of design neater and require less scrolling, but it also allows for more information to generally be provided. and so, that's why I find Option B more attractive and informative.
B2. I like the second site because the home is precise with all available options
B3. good
B4. it caught more navigation so my choice is B
B5. looks cleaner, more stremlined
B6. good
B7. good .i like it
B8. good
B9. Option B had a cleaner look to it than Option A. It also appeared to be easier to navigate without "filler" content.
B10. easier to read
B11. It feels a lot less cluttered and more structured.
B12. Option B gives upfront reasons why their search engine is better to use. It is easier to follow than option A, and the reasons are easily laid out.
B13. I like the bullet point reasons - quicker, easier to read then the listed out format
B14. looks more informative
B15. The layout is nicer and I like the comments from users to be right there for easy access instead of scrolling down.
B16. It's more informative.
B17. B is more informative and has more links that take to other useful sites!
B18. Option B looks less wordy. It is all in a small area so I feel I can read what it's about quickly. Looks neater than A also.
B19. I like that it compares it to Google, but it needs a better design/layout
B20. i like option B
B21. My choice is B because I found it easy to read. The information was placed in a organized way.
B22. It lists out the features which are the options realiable than Google and not available in Google. A doesn't list any.
B23. I selected this page because it has a very friendly interface, which gives ease of use. Results are very quick and specially the caption box is a smart option.
B24. I can find and read the relevant information quicker.
B25. more presetable looking
B26. Something about the zero click info made me not want to read on in option A. It was almost too distracting.
B27. The web page was much more concise and easy to read and respond to. Easier to navigate.
B28. set up better with the links
B29. I prefer option B, as because it has more features than option A.
B30. The second page appears more concise and professional.
B31. Results are well organize
B32. It was easy on the eyes and inviting visually.
B33. Option B makes me want to use the search engine more because it more clearly provides things to click on for more information.
B34. i have choosed option "A" because the brief explaination is listed for every points in that page.
B35. It seemed to flow easier, which made it easier for me to soak up the info the page is trying to display
B36. makes more ineresting poins
B37. Option B clearly states how About Duck Duck is different than GOOGLE !
B38. well both of them are almoet same,so it doesn't matter.
B39. Easier to read
B40. Which About page makes you want to use this search engine more?
B41. Option B just looks more organized.
B42. Looks like more info
B43. Easier to read and understand at a glance
B44. Option B has a better design
B45. Much more concise, clearer, easier to understand
B46. looks more organized.
B47. i like it
B48. I like that you did not have to scroll very much to read the information.
B49. I liked Option B because the relevant information about the site's features were dispalyed without having to scroll down the page.
B50. B is good and best answer.
B51. Option A seems like it is just attacking google. Option B gives you the bullet points up front with the ability to look farther into it.
B52. It seems to be simpler than Option A

Who responded to your question?

A Votes by demographic segment B
Gender
44%
 
Male (52)
55%
51%
 
Female (47)
48%
Age
 
 
3-17 (None)
 
48%
 
18-34 (68)
51%
47%
 
35-49 (21)
52%
40%
 
50+ (10)
60%
Ethnicity
54%
 
White (57)
45%
40%
 
Black (5)
60%
32%
 
Asian (31)
67%
50%
 
Hispanic (2)
50%
75%
 
Other (4)
25%
Education
37%
 
High School (8)
62%
48%
 
College (75)
52%
50%
 
Grad School (16)
50%
Income
35%
 
$0-30k (45)
64%
59%
 
$30-60k (37)
40%
60%
 
$60-100k (15)
40%
0%
 
$100k+ (2)
100%
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