Published on July 22, 2010
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Which image do you like better? Looking to convey innovation, creativity, momentum and energy.

http://dl.dropbox.com/u/6122545/appswell%20images/matchbookblue http://dl.dropbox.com/u/6122545/appswell%20images/matchsticks

Survey says: B! (52 of 100 answers)

A: 48 votes - 48% B: 52 votes - 52%
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Comments Comments
A1. could tell that it was a matchbook/lightbulb theme better. liked the colors better
A2. No reason at all,looks better
A3. It is cleaner and the colors are better, yet it still conveys the imagery of matches.
A4. I believe it isn't something you see everyday, therefore it is more creative.
A5. LOOKS ENERGETIC
A6. i do not see images, but links. when i click on it, they want me to download something, which i do not want to do. sorry for the inconvenience
A7. Reads better and more clearer
A8. The blue was more attractive and easier to see the unique ones. The red hurt my eyes on my screen.
A9. I thought A was more expanatory and it looked much better than b.
A10. Ironically its a good idea to have a lit bulb like that. Made me smile inside when i saw that. Other one didnt quite understand
A11. like the light blubs better. shows technology. light bulbs are a symbol for good ideas.
A12. Option A with the blue light bulb made me think of creativity and was easy on the eyes. The bright pink repulsed me and drew my attention to it in a bad way.
A13. the light bulb is a better match for innovation and energy
A14. A is easier on the eyes
A15. Sounds more professional
A16. I think that A looks better.
A17. you can tell what it is
A18. Blue is my favorite color - very calming.
A19. I'll be honest - I flipped a coin. I could not view the images.
A20. Option B seems is strange and on first impression its difficult to see what it is initially
A21. The blue light bulb stands out - innovative
A22. I like them both but I think A looks really cool and different. B is colorful but A actually stands out as being different.
A23. I much prefer the image in Option A because it much more easily conveys the intended message in a pleasant-looking manner. Option B just looks stupid- I don't understand what matches & a few light bulbs have to do with one another, or the intended look of innovation, creativity, momentum, or energy.
A24. I like b's color best, but A made more sense.
A25. I like option A because the lightbulb is a symbol of innovation and I like the blue color better than pink.
A26. better colors used
A27. I think B looks ambiguous, like a flower instead of matchsticks, whereas A looks like a classic matchbook.
A28. it better explains what the site is
A29. I like the lighting and subjec matter more.
A30. This gives the illusion that it pays to have great ideas.
A31. emphasises the 'bright idea' in good solid blue color
A32. I like the colors in this option better.
A33. Option A is visually more appealing than Option B.
A34. The color provides more energy
A35. I liked that A) is more consistent with the common thought on ideas and innovation - the light bulb. It really connected with what the question is asking
A36. Option A is more exciting than B
A37. A looks more professional b looks more like some kind of flower.
A38. It had a better appearance.
A39. looks better in blue
A40. I chose option A because it totally fit the mood of innovation and creativity.
A41. Because this image looks like much more organized than other image
A42. this one is more creative
A43. I like the way that it looks like a matches. It caught my eye.
A44. In B, I couldn't see the lit lightbulbs
A45. I just do
A46. Light bulbs coming on have represented the getting a new idea
A47. it looks more proffesional
A48. it was just better over all, better quality also
B1. It looks like a brain or something so I like the way it look. When I see it I feel something in my head and I feel connected to it.
B2. i liked b better
B3. Option is so beautiful and nice creativity than A
B4. sharper
B5. It really fits the concept,Option A fits the concept also its just that when I think of burst option sicks out the most
B6. stands out more
B7. The bright white light mixed in with the pink tips draws the eye and looks more energetic.
B8. Image A conveys cold rigidity stationary because of the blue and straight parallel lines. Image B conveys momentum energy innovation growth as the pink and white arrangement reminds one of a growing flower -- is more creative.
B9. The bright pink colour is more eye catching and the options seem more fluid to the eye, displayed on the left than the other one.
B10. the light bulb display is over used
B11. it's bursting with more of what's trying to be conveyed,the best
B12. It is so much more creative, it pops, captures your attention and says what your tagline is about...it is very clever!
B13. The design was more effective.
B14. The colors are better, it looks like a flower.
B15. Just seems more interesting.
B16. the slogan is a burst of great ideas and on choice A, there is only one lit bulb...that doesn't seem like much of a burst to me whereas on choice B there are a few lit so it fits better.
B17. it catches my eye better
B18. I like the flowers in B
B19. The light bulbs looking like matches were strange, I preferred option B instead.
B20. Brighter and more energetic colors, and seems like more of a "burst." Kind of like idea fireworks.
B21. i prefer the color red, and the image looks more professional and conveys more energy and creativity.
B22. I think the 'option b' design looks much more radiant.
B23. I like matchsticks better than matchbookblue - much easier to remember.
B24. I like B the image just jumps out at you!!
B25. The red stands out more to me.
B26. option b is more vibrant and creative
B27. The image is more precise ans accurate.
B28. I like that one because it seems like a bunch of people but only a couple are using there brain.
B29. like the way the color pops out at you
B30. Its very creative. Looks neat.
B31. The light bulbs in the picture are more comparable to a "burst" like an explosion
B32. B is more visually appealing.
B33. Pink is used much less often than blue, which makes the image much more unusual and, thus, eye-catching.
B34. because it looks more defined
B35. cleaner looking
B36. The vivid coloring and explosive graphics made it more interesting and appealing.
B37. Option B jumps out at me
B38. very colorful, and pretty
B39. The color is more appealing, and the more light bulbs gets the point across better.
B40. grat color, eye catching. Option A is dull and boring..people could miss this.
B41. I like the ideas that it is as if the ideas are "bursting" from the logo. Great concept. The other one is a bit 2D for me.
B42. It's more aestheticly pleasing
B43. This image does a better job of conveying what you are talking about because it views the image as a burst from above.
B44. I think the image in Option B is better, as the red matches popping out at you is unique and neat.
B45. option b does a match better job of grabbing your attention and looks more 'potent'.
B46. I thought the pink popped more. It was a cleaner, fresher image.
B47. More colorful. More vibrant. More attention-getting.
B48. nice colours
B49. it looks nice
B50. I like option B better because option A reminded me of the blue light special from Kmart.
B51. The design is cooler to look at
B52. It is brighter and makes it look more positive

Who responded to your question?

A Votes by demographic segment B
Gender
47%
 
Male (44)
52%
47%
 
Female (55)
52%
Age
50%
 
3-17 (2)
50%
41%
 
18-34 (55)
58%
56%
 
35-49 (30)
43%
53%
 
50+ (13)
46%
Ethnicity
48%
 
White (78)
51%
20%
 
Black (5)
80%
50%
 
Asian (8)
50%
66%
 
Hispanic (6)
33%
50%
 
Other (2)
50%
Education
50%
 
High School (14)
50%
52%
 
College (65)
47%
35%
 
Grad School (20)
65%
Income
43%
 
$0-30k (41)
56%
54%
 
$30-60k (35)
45%
47%
 
$60-100k (17)
52%
42%
 
$100k+ (7)
57%
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