Published on December 12, 2008
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Which Yahoo design do you like better?

Option A Option B

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Survey says: A! (32 of 50 answers)

A: 32 votes - 64% B: 18 votes - 36%
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Comments Comments
A1. I does not look as cluttered to me as B does
A2. I like that the Yahoo icon is more centered, whole webpage has better use of color and better spacing of the items.
A3. Very much more colorful and festive
A4. I like the content grouping of option A
A5. Looks less cluttered. I really like the header/banner across the top.
A6. It is just brighter; it sort of hits you outright.
A7. It is userfriendly and looks cute and better in readable form
A8. I am more accustomed to the layout of Option A. I like the menu bar along the left-hand side and the buttons at the top are clearer and more user-friendly than in Option B.
A9. The design of A appeared a bit more catchy; though the two appeared to be similar when seen individually. But still, can't explain exactly why i found A to be better,
A10. Layout of option A is much better
A11. The blue background in B is out of place. I like the layout better in A.
A12. Design A has more content.
A13. It looks more familiar. I don't like it when websites do an unexpected redesign just because they want to look new.
A14. This is the layout I'm more familiar with, and I know where important articles are located
A15. I find this page easier to look at.
A16. Has more information and options to choose from, also, I like the Christmas at the top.
A17. its larger and more understandable
A18. That was the design I have been used to for a long time.
A19. i like the christmasy scene at the top
A20. it's more colorful
A21. it's the only 1 i see
A22. because the form is more readable and ergonomic
A23. IT GIVES MORE USER FRIENDLY INTERFACE
A24. I like option A because it looks easier to navigate for starters. I also really like the size of the wording and the pictures with articles. But one of my favorite points is the fun icons when choosing an area to visit, such as shopping, music, autos, etc
A25. Don't like the dark column on B
A26. A looks more professional. Light blue theme is cool. I don't like white/dark blue combination on B. The layout on B is not easy readable
A27. easier to find the desired information
A28. I actually them both recently. A is clener, easier to see and seemed to load faster. I didn't have to click additional times to view my e-mail full screen. I prefer A and believe it is faster and easier to use and read.
A29. There is no option B on this question.
A30. Appears to be more user friendly, with links on the side.
A31. not sure, maybe familiarity
A32. the layout is more appealing to use
B1. Option B is less cluttered, and more polished.
B2. Less cluttered; better use of space.
B3. Looks cleaner and more streamlined
B4. Just looks cleaner and more modern. Clearer definitions between segments.
B5. After looking it over it looks easy to use and view
B6. It is less cluttered however it could still be redesigned to look les busy.
B7. it looks simpler to understand.
B8. the framing helps to see and provides more color
B9. Option A is too busy; it is easier to digest and navigate option B.
B10. B looks clean and has less clutter.
B11. it's more compact thus easier to comprehend
B12. More aesthitically pleasing to me due to it being more organized compared to the other side which is very categorized and clustered.
B13. more clean and organized, feels more upscale.
B14. it has good layout and colour schemes are also nice. Moreover, It does not seems to be overloaded with various content.
B15. B is cleaner and less cluttered. Too much of a jumble of information on A. And I have a Yahoo page that looks very much like A!
B16. The contrasting colors and bigger spaces between lines look more appealing and less cluttered.
B17. Cleaner, more variance in color, not as cluttered
B18. The second lay-out is easier on the eye, less crowded/overloaded, and with a clearly distinguished left menu containing the user's principal applications. Main chapters like 'Today' and 'In the News' not hidden behind tabs, but at once visible. Clear, and

Who responded to your question?

A Votes by demographic segment B
Gender
47%
 
Male (23)
52%
77%
 
Female (27)
22%
Age
 
 
3-17 (None)
 
70%
 
18-34 (31)
29%
54%
 
35-49 (11)
45%
50%
 
50+ (8)
50%
Ethnicity
61%
 
White (39)
38%
100%
 
Black (1)
0%
75%
 
Asian (8)
25%
50%
 
Hispanic (2)
50%
 
 
Other (None)
 
Education
87%
 
High School (8)
12%
60%
 
College (28)
39%
57%
 
Grad School (14)
42%
Income
73%
 
$0-30k (19)
26%
58%
 
$30-60k (17)
41%
66%
 
$60-100k (9)
33%
50%
 
$100k+ (4)
50%
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